I was actually surprised that it tasted good. Before, I had tried Isagenix's Want More Energy, which was also very delicious, and I honestly didn't expect ACT to measure up. But it does taste like Kool-Aid--if you don't put too much water in it, at least for my taste. I wish it came in other flavors as well. Or does it?
At this time, A.C.T. only comes in one flavor. You however mix it with other juices to give it another flavor. My new favorite is mixing it with iced Passion Tea by TAZO (you can find it at Starbucks or other places that sell the specialty TAZO tea).
A.C.T. is also great in cranberry juice. I have mixed it with flavored bottled waters, some of them are too sweet though at least for me.
They have made mention of something new coming out in the a.c.t. product line, it may be a new flavor.... I don't know yet. I appreciate your feedback.